More than $1MM Raised for Book and Comic Sellers Thanks to Humble Bundle and Ebook Publishers

Various denominations of United States cash

Thanks to Humble Bundle and 17 publishers, more than $1 million has been donated to the Book Industry Charitable (Binc) Foundation in less than six years to support the people who own and work at book and comic stores across the country. One million dollars translates to nearly 500 emergency financial assistance grants to stabilize households, independent stores and the communities they reside in.

“Working with Humble Bundle to sell discounted backlist ebooks in our Summer of Adventure promotion proved to be a successful way to reach new customers while supporting our favorite industry charity,” said Meredith Hutchins, director of sales at AdventureKEEN. “In just two weeks AdventureKEEN generated $6,000 for Binc. It is gratifying to know that the promotion’s proceeds directly helped independent booksellers across the country through Binc.”

Humble Bundle’s mission is to support charity while providing awesome content to customers at great prices. Humble Bundles are limited-time collections of games, ebooks, software, and more. Consumers pay what they want and choose where their money goes. More than 47 million bundles have been sold since 2010 raising more than $240MM for charities all over the world.

“Over the course of our relationship with Binc, which began in the thick of the pandemic, we have been thoroughly impressed with their attention to the shops and individuals they serve,” said Alvin Lu, CEO of Kodansha USA. “We are very happy to work with an integral player who supports the vital heart of the book and comic industry.”

Binc greatly appreciates the publishers who have supported books and comic sellers through Humble Bundle. Thank you to: Abrams, Adams Media, AdventureKEEN, BOOM!Studios, Chronicle Books, IDW Publishing, Image Comics, Kodansha, Mango Media, Morgan & Claypool, No Starch Press, Skybound Entertainment, Skyhorse, Sourcebooks, Springer, Stone Bridge Press and Wiley. In 2018 Chronicle Books was the first publisher to designate the Binc Foundation as their charity of choice for a Humble Book Bundle. The proceeds from sales of their first two ebook bundles resulted in a donation of $72,941 to Binc.

“We are grateful that these publishers chose to help book and comic sellers in their choice of charity,” said Pam French, executive director of Binc, “and we encourage more publishers to partner with Humble Bundle and ‘Think Binc’ when selecting their charity of choice. It’s a win all around; Binc receives support, ebook readers get great value and publishers gain exposure to new customers–more than 12 million around the globe.”

To learn more about working with Humble Bundle or how to select the Binc Foundation with your next Humble Bundle, contact


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The Book Industry Charitable Foundation

3135 S. State Street, Suite 203 Ann Arbor, MI 48108

Toll Free: 1-866-733-9064 |
Tax ID#: 383279018

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