ANN ARBOR, MI–The need for emergency financial assistance within the book and comic community continues to grow and thanks to Penguin Random House, AdventureKEEN, and HarperCollins, the Book Industry Charitable (Binc) Foundation will launch its year-end campaign Tuesday, Nov. 18, 2025, with a $30,000 matching gift challenge, its largest ever.
“Book and comic people need our support now more than ever,” said Binc CEO Pam French. “Housing stability and high medical costs are the top two reasons people are coming to us for help. We’re incredibly grateful to Penguin Random House, AdventureKEEN, HarperCollins and Libro.fm for joining us in support of these book and comic people who open their doors to their community and bring people together, provide safe spaces, and share ideas in this time of increased divisiveness and uncertainty.”
The campaign–Stand with Book and Comic Stores–has a goal of raising $200,000 in donations before Dec. 31, 2025, to ensure it can continue its commitment to never turn a bookseller in need away. All gifts will be matched dollar for dollar, doubling the power and impact of donations received, up to a total of $30,000.
“At the heart of everything we do is our partnership with booksellers, whose dedication makes it possible for our books and stories to reach readers everywhere,” said Jaci Updike, Chief Revenue Officer, Penguin Random House US. “Our ongoing collaboration with Binc helps us support their vital work during the holiday season and throughout the year.”
“At a time when half of the world wouldn’t mind if bookstores, and books, and authors, and people who care deeply and act unselfishly, would just go away, Binc is the backstop that literally keeps bookselling alive (and, by extension, publishing),” said Richard Hunt, President of AdventureKEEN. “With Binc stepping in when the weather and taxes and politicians turn nasty and brutish, Binc allows us all to keep up the good fight. Shop local, live local, read local.”
In addition, Binc supporters will get an audiobook of their choice from Libro.fm. Give $100 and get one audiobook credit; give $500+ and get three audiobook credits. This offer is available until Dec. 31, 2025.
“HarperCollins is proud to continue our partnership with Binc in support of booksellers and the invaluable work they do—connecting readers with stories and uplifting our authors,” said Kathy Faber, VP of Independent Sales, and Wendy Ceballos, Sr. Director, Independent Sales. “We’re honored to stand alongside Binc in championing the resilience and impact of booksellers in communities across the country.”
To donate and have your donation matched for greater impact, click here.