Ann Arbor, MI—The Book Industry Charitable (Binc) Foundation is kicking off its year-end campaign, Read Love Support (#readlovesupport), on November 15th this year. With the need for emergency financial assistance continuing to increase year over year, their goal is to reach $100,000 or more in donations before December 31, 2022.
Penguin Random House is partnering with Binc and will be generously matching all gifts dollar for dollar, doubling the power and impact of donations received up to a total of $15,000.
“We are proud to again partner with Binc on what has become a resonant holiday tradition: supporting and uplifting booksellers and comic shops, who do so much for their communities. In this year of challenges, we believe this campaign can make a meaningful difference,” said Jaci Updike, President of Sales, Penguin Random House US.
All year long Binc assists booksellers and comic retailers recovering from personal financial hardships like broken bones, impacted wisdom teeth, and the devastation the recent hurricanes brought to so many.
Binc also works to give access to mental health therapy, connects people with local resources, and supports career advancement and professional development for booksellers and comic retailers across the country, with even more program expansions happening next year. To hear directly from those who have been helped, visit Binc’s GreatNonprofits page.
“We know people have a variety of wonderful charities urgently asking for their support and attention during the holidays,” said Executive Director Pamela French. “We are incredibly grateful to each of Binc’s supporters who give their time, expertise, and monetary donations and who choose to support the booksellers and comic shop employees, owners, and businesses making their communities great.”
To donate and have your donation matched for greater impact, click here.